WE SELL IMPERFECTION

21 May

This three-minute short film captures the beauty of craftsmanship.

Its imperfection.

Its illogical approach to speed and efficiency.

Its gentle assurance of a place within the fabric of time.

ANYTHING THAT’S MADE BY A CRAFTSMAN IS IMPERFECT. SO, A HAND-FORGED NAIL WILL BE IMPERFECT — EVERY ONE WILL BE SLIGHTLY DIFFERENT. HANDMADE PAPER — EVERY SHEET IS SLIGHTLY DIFFERENT. SO IF YOU WANT PERFECTION, IF YOU WANT UNIFORMITY, THEN IT HAS TO BE DONE BY A MACHINE.
I OFTEN TELL PEOPLE THAT WE SELL IMPERFECTION, THAT’S WHAT WE DO.
SOMEONE MIGHT BE LOOKING AT A PAINTING ON A PIECE OF OUR PAPER IN A COUPLE OF A THOUSAND YEARS TIME. IF WE’VE DONE OUR JOB CORRECTLY, THAT PAPER WILL HAVE THAT LEVEL OF EXCELLENCE TO IT.

Andy Smithyman

Writes Books. Gives the odd talk. Passionate about storytelling. Captivated by imagination. Inspired by mystery.

https://www.andysmithyman.com

WE SELL IMPERFECTION

ANYTHING THAT’S MADE BY A CRAFTSMAN IS IMPERFECT. SO, A HAND-FORGED NAIL WILL BE IMPERFECT — EVERY ONE WILL BE SLIGHTLY DIFFERENT. HANDMADE PAPER — EVERY SHEET IS SLIGHTLY DIFFERENT. SO IF YOU WANT PERFECTION, IF YOU WANT UNIFORMITY, THEN IT HAS TO BE DONE BY A MACHINE.

I OFTEN TELL PEOPLE THAT WE SELL IMPERFECTION, THAT’S WHAT WE DO.

SOMEONE MIGHT BE LOOKING AT A PAINTING ON A PIECE OF OUR PAPER IN A COUPLE OF A THOUSAND YEARS TIME. IF WE’VE DONE OUR JOB CORRECTLY, THAT PAPER WILL HAVE THAT LEVEL OF EXCELLENCE TO IT.

WRITE IT

MAKING STUFF WORK